Advertising pays a key role in the material from which we can draw historical information, and it has been done in a variety of creative ways over the years. Remember all of those receipts that you have organized by year, by the box, packed away in the attic? Perhaps you have the business papers that belonged to your parents or grandparents showing where they bought their first car or the hardware store that they frequented. In my case, I have every receipt since I was old enough to spend my own money, and my parents have their receipts back 60+ years. Here's the clue as to where I get my tendency to keep things...
Featured here is a receipt from the Lawrence Lyon manuscript collection. The Biek Heating Supply Company in the 1950's was located at 212 West Railroad Street in Dowagiac. Today, this address is occupied by Professional Management Systems. Doubtless there were other business entities at this address in between.
|Real Photo Postcard|
Shown here is an example of a real photo postcard displaying several scenes from Thompson's Battery Shop that was located at 115-117 N. Church Street in Kalamazoo. This one is nice in that it gives you several scenes, the names of the business, the address and the names of the proprietors.
In addition to these formats, advertising can be seen in any of the following formats:
- Wall & desk calendars
- Pencils & pens
- Bottles & cannisters
- Brochures & Pamphlets
- Placemats & Napkins
- Wall Fixtures (example: thermometers)
- Product Packaging
- Buttons & Pins
- Paid Advertising in books such as school yearbooks, church directories, plat books
So, keep in mind while you're doing your pre-spring cleaning this winter, not to be over zealous with throwing things in the trash. Check with local libraries & archives to see if they would be interested in a gift of some of these items. Of course, we would love to hear about anything with Southwest Michigan ties. Contact us to learn more.
Nameless Picture of the Day
Photographer - G. S. Wixson, Plainwell
From the private collection of Sarah (Adams) Jackson
Can you identify the young woman in this cabinet card? Do you have knowledge of the photographer? Please contact us if you have any information and we will publish it in a future blog. Please include the photo's catalog number with your e-mail.